CDZ Legal Advisors represented a group of sellers comprising a number of advertising and marketing companies operating under the RED 8 brand in the sale of a 100% stake in Content Invest Sp. z o.o. The buyer was a company from the Dentsu Aegis Group, a multinational communications network with offices in 145 countries. As a result of the acquisition, the combined product/service range of both companies will be offered under the brand Dentsu Solution.

CDZ’s assignment included developing the target shareholding structure and restructuring the RED 8 Group companies. CDZ also advised on corporate issues of the RED 8 Group and negotiated the transaction documentation.

The team of CDZ lawyers was led by Szymon Skiendzielewski, Partner, supported by Jolanta Okoniecka, Partner, and Eliza Szulc-Sierańska and Karolina Nowak-Różycka, Legal Advisors.

The acquisition of the companies operating under the RED 8 brand by the Dentsu Aegis Group is another transaction conducted by CDZ in the last six months on the advertising, marketing and public relations market.