As part of the transaction, CDZ carried out, on behalf of Rainbow Tours, price negotiations with the owner of rights to the domain name and then acquired, as a fiduciary, these rights with a view to reselling them to Rainbow Tours. CDZ’s Project Finance Department was also involved in the acquisition process.

“At this time of dynamic development of new technologies and the internet, companies are more and more aware of the value of domain names. Consequently, their sale prices keep growing. Acquisition of a domain name is a financial investment and enhances a company’s corporate image” – said Andrzej Abramczuk, CDZ Partner.

At present there are more than 2.5 million .pl domain names and the number of new addresses is growing rapidly. In accordance with NASK’s Q4 2014 report, in 2014 the number of registered .pl domain names grew by 3,040 and the number of subscribers to the register increased by 33,000. The average length of .pl domain names as at the end 2014 was 10.93 characters. The number of one-letter names in the .pl domain is limited by the number of letters in the alphabet. This makes their market availability exceptionally rare, contributing to the unique nature of the transaction. The most recent publicly available information about a similar transaction (no price was disclosed) dates back to 2007 when the operator of the n digital platform (now nc+) acquired the domain name n.pl.