CDZ has advised SaveCartTM, a new marketing technology start-up, in the process of an equity investment in the company. As a result of the transaction, the start-up’s inventors have acquired a 15% stake, whilst the founding shareholders have retained the remaining shares.
During the transaction, CDZ represented SaveCartTM in negotiations with the investor and was responsible for the drafting all transaction documents.
The CDZ team was headed by Aleksandra Szyszko-Kamińska, an attorney-at-law specializing in M&A deals, and Eliza Szulc-Sierańska, an attorney-at-law providing legal corporate advice.
SaveCartTM, managed by Rafał Gawłowski, one of its founders, provides e-stores eith a service to increase the value of a customer’s shopping cart and to help bring his or her transaction to a close, addressing e-retailers’ frequent complaints about customers withdrawing from their online shopping at the final stage.